About Us

Ultimate Fashions started out as a home business by Laura Karmin, selling out of the trunk of her car and doing house parties in 1988 as a way of supporting herself and her three children after leaving a very abusive marriage. She progressed into a kiosk in 1994 at Woodbridge Center Mall and upgraded to an 800 square ft store, selling adult casual wear by 2000. In 2004, she began selling evening and formal wear. By 2015, she had fully upgraded to a new location with 5,300 square ft to accommodate our consumer needs and accessibilities in formal wear, accessories, and party planning. She has been a proud business for over 39 years, striving to make our clients feel beautiful, both inside and out through personalized customer service. "Being a grandmother of 3 girls and mother to daughters, I understand the struggles young girls face today regarding their body image. It is my mission to eliminate as much of that insecurity as I can. At the end of the day, what I most strive for are the smiles and excitement shown on our client’s faces after finding the outfit of their dreams." With hard work, compassion, drive, and honesty as our key drivers, Ultimate Fashions received the Small Business Person of the Year Award of 2003 by PNC Bank, the Small Business Person of the Year Award of 2005 by the Woodbridge Chamber of Commerce, Elite Retailer Award of 2017 and the High Fashion Award of 2019 by Jovani, and Best Prom Store of 2018 by Pageant Planet. 

"In this time that social media plays a large part in society and tearing women down, I want to be the matriarch of building them up by having the ability to help girls from all walks of life in making their dreams a reality at their special event. By doing so, it enables me in being able to give back to the community in a way that I wish was available when I was young. In being a pillar, I can help raise girl’s self-esteem, therefore creating the next generation of strong, beautiful, independent women." Through proper training and leading by example, our employees have learned how to not only be knowledgeable about the product, but also increasing their compassion for the client. Knowledge of the dresses and the designers enables our employees to find the perfect dress for every individual client. The compassion enables them to be sensitive and empathetic to other's body issues. In the effort to expand our reach to the young ladies of today, We make an effort to attend prom and wedding expos, pageants, high school fashion shows, and trunk shows. Over the next several years, we plan to continue our charity work and expand upon it, as well as continue expanding and upgrading the business to enable our strive for excellence.  We dress young ladies and women for every event including but not limited to: Christening, Communion, Sweet 16, Bat Mitzvah, Home Coming, Weddings and much more.  

Along with dressing you for your event, we also can help with all the other details. We offer several talented seamstresses on site and also provide assistance in many other aspects; from choosing a venue, to DJ selection, and everything in between. Allow us to aid you in finding your perfect party decorator and invitations as well as photographer and so much more. The sky's the limit all you have to do it ask.